When You Read You Begin With ABC, When You Study Media You Begin With LIIAR

Language- Technical terms, theoretical terms of which we use when we are analysing a media piece; and what we use as guidelines: Denotation, connotations are used as well. In a magazine the Language Features which are included on the front page, are possibly a main image displaying direct mode of address, also a masthead is an example of media language.

Institution- The institution is the production of media texts, from a magazine point of view the institutions are OK! and Heat magazine! These magazines objective is to provide celebrity news.

Ideology- The ideology is represented in it's beliefs and values, what the magazine personally believes in: it's its more celebrity driven or world news driven. For a college magazine, they would include news on education and students as that is their ideology.

Audience- The consumers of Media, a large media audience are called a mass audience, and a small and specialised audience is called a niche audience. For a college magazine they are targeting a niche audience as it is small and specialised.

Representation- This is how social groups are portrayed in the media e.g Teenagers are portrayed particularly bad for creating havoc on the streets. For a college magazine the students would be represented as hard working and generally really nice students!