This is a front page for a primary school magazine, this is again targeting a niche audience, of teachers or possibly parents.
The masthead is a lot more warmer and seems a lot more younger colours then the secondary school magazine. The primary masthead is a fade between pink to red. It seems a lot more caring because of the warm colours and a lot more maternal and paternal whereas on the other magazine, the secondary school magazine the colours where a lot more mature.
The main image, is again the main focus point, it shows a person holding a mug which states in bright, white on red text 'The Boss.' The image on the mug stands out a lot from the bright white mug, and connects with the headline underneath the image, 'would you want the top job?' It seems stereotypical that in school, you do always see a teacher drinking coffee through a mug, either in the staff room or on their desks, or just in simple office job, however, everyone must have a quick thought of what their working life would be like as boss... and that's what this image and the caption underneath is doing it's recognising the realism for people to think this. There is only the hand shown which is holding the mug, also the hand has no features to fully determine the sex of that person whereas if they fully wanted the audience to determine the sex of the person holding the mug for a woman they could have painted the nails, or wear a diamond ring. Or for a man, they could have made the person have unkept hands, dirty hands and unmanicured nails because these are all the factors which make the sex recognisable. By keeping the model's sex completely anonymous they are stretching their audience to men and women by stating this magazine is for men and women by not stereotyping the other sexes.
The caption underneath the picture, the topical, controversial question is coloured in a light yellow/orange, this informs us on what the picture was about and we can then conclude on why the picture was any relevance to the article. After the caption we then have the sub caption which is just a basic summary of the article as a whole, this intrigues the audience and acts like a mini preview or a trailer on TV, once you've actually read the basic summery and what it's about you want to then buy the magazine and read the article. The sub caption is in WOB however, it is in smaller text then the main caption, they've tried to make it a lot more obvious to read the main caption first because of the way it's placed in order size on the page it's as if there is an order in which you have to read this section of this front page: First it's the large image, then the caption by using large bright text underneath the image and to Finally fully conclude what the image and caption are about is the sub caption, in even smaller, black text.
This primary school magazine is made with the same layout as the secondary school magazine layout, there are again 3 plugs at the top of the page, 2/3 of the plugs are health related which is an important issue for parents with young children and will again help stretch the target audience wider then just teachers. The three colours of the plugs are all different, ranging from pink to orange to red. I feel this is to give the idea there are variations of children and suggests that every child is different, and this magazine (especially because most of the plugs are giving advice on health problems and advice which children do commonly suffer from e.g How to spot dyslexia) could give advice to every child no matter how different as well as there is a photo of a young girl and boy also suggest this magazine is very uni-sex. These plugs are again, used to lure the audience into buying the magazine and by stating the magazine is useful to both sexes of children and adults it's widening the audience which where originally targeted.
There is a kind of by-line at the bottom of the page, with the institution clearly noticeable, with the issue, and the website. This adds responsibility into the production, like someone cares enough what they've produced to accept feedback. It seems like the institution care about their readers.
Ultimately i believe with the features used in this front page gives strong identity of the audience they are intending to target: Teachers and Parents. This audience is very niche however, i believe they have widened their audience as much as they can, with trying to keep it very open, by keeping the person holding the boss mug unidentified and by using a photo of young children of both sexes.
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